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Guptas COOKME Sona Masoori Raw Rice

Name: Guptas COOKME Sona Masoori Raw Rice
Brand: GUPTAS COOKME
SKU: UBRM-ORANGE-01
Availability: InStock

Original price was: 1,500 ₹.Current price is: 1,300 ₹.

Our Commitment to Quality & Food Safety

At Udaya Bhaskar Rice Mill, quality is not just a promise—it is a disciplined system. We adhere to strict export-oriented standards to ensure Gupta’s COOK ME Raw Sona Masoori Rice is pure, safe, and consistent in every pack.

1. HACCP-Based Safety Controls Our processing facility operates on a robust Hazard Analysis Critical Control Point (HACCP) framework. We rigorously identify, monitor, and control potential risks at every stage—sourcing, drying, storage, milling, and packing. This proactive approach eliminates biological, chemical, and physical hazards, ensuring the highest level of food safety.

2. Standardized Process Excellence (ISO-Aligned) We believe in the power of consistency. Our operations align with ISO quality management principles, utilizing strict Standard Operating Procedures (SOPs) for hygiene, equipment sanitation, and contamination prevention. From the paddy field to the final seal, every batch is documented and traceable, guaranteeing uniformity in grain size, moisture, and cooking quality.

3. ZED Certification (Zero Effect, Zero Defect) Distinguishing us further is our ZED Bronze Certification from the Ministry of MSME. This confirms our commitment to:

Zero Defect: Delivering products that meet stringent quality benchmarks without compromise.
Zero Effect: Employing environmentally responsible operations that minimize wastage and energy consumption.

Option 2: The “Key Features” List

Best for: Back of the Rice Bag (Side Panel) or Sales Sell-Sheets. Why it works: It allows customers to scan the bold points quickly and understand the value.

ENGINEERED FOR PURITY, CERTIFIED FOR SAFETY.

Export-Grade Standards: All operations are designed to meet rigorous international food safety benchmarks, ensuring a premium product for domestic households.
HACCP Monitoring: We implement critical control checks at five key stages—Sourcing, Drying, Storage, Milling, and Packing—to prevent contamination.
Total Traceability: Our end-to-end documentation ensures that every grain can be traced back to its processing batch, ensuring accountability and trust.
Hygiene & Sanitation: Automated handling and strict personnel hygiene protocols ensure that the rice remains untouched by bare hands and free from impurities.
ZED Certified Responsibility: As a Zero Effect, Zero Defect certified mill, we prioritize sustainable manufacturing while guaranteeing defect-free rice.

Option 3: The “Trust Badge” Statement

Best for: Packaging Label or Social Media Graphic. Why it works: It is short, punchy, and inspires immediate confidence.

QUALITY YOU CAN TRUST. Gupta’s COOK ME Sona Masoori Rice is processed at Udaya Bhaskar Rice Mill, a facility committed to export-quality hygiene and safety.

✅ HACCP-Based Controls for Total Food Safety ✅ ISO-Aligned Process Consistency ✅ ZED Certified (Zero Effect, Zero Defect) ✅ 100% Traceable from Paddy to Pack

SKU: UBRM-ORANGE-01 Category: Raw Rice Tags: High Fiber Sona Masoori, rawrice, sonamasoorirawrice Brand: GUPTAS COOKME

Gupta’s COOK ME Raw Sona Masoori (BPT-5204)

The Gold Standard of Premium Rice. Time-Tested Taste, Perfectly Aged.

A Legacy of Flavor Gupta’s COOK ME Raw Sona

Masoori (BPT-5204), widely known as “Samba Mahsuri,” is the definitive choice for those who refuse to compromise on authentic taste. As one of India’s most celebrated fine-grain varieties, BPT-5204 is revered for its superior cooking quality, distinct aroma, and soft, melting texture. Unlike modern hybrid varieties focused solely on yield, this classic grain is cultivated specifically for its eating experience—offering a delicate, sweet aftertaste that has been a staple in South Indian households for decades.

Sourced from the Rice Bowl Our BPT-5204 paddy is sourced exclusively from the fertile, alluvial delta lands of the Krishna and Godavari districts. These nutrient-rich soils, combined with assured river irrigation, produce a grain that is naturally robust and full of flavor. We select only the finest paddy harvests to ensure genetic purity and consistent grain size.

Aged for Excellence (Est. 1982) Fresh paddy can often result in sticky rice. That is why at Udaya Bhaskar Rice Mill, we follow a strict aging process. The paddy is stored scientifically for months to allow the moisture content to stabilize and the grain to mature. Processed in our ZED (Zero Effect, Zero Defect) certified facility, the rice is milled to export standards—ensuring that every grain cooks up fluffy, separate, and voluminous.

The Ultimate Daily Comfort Renowned for its versatility, BPT-5204 is the perfect canvas for your culinary skills. It absorbs flavors beautifully, making it the ideal partner for a rich Sambar, a spicy Rasam, or a cooling Curd Rice. It remains soft even hours after cooking, ensuring your lunchbox meals are just as delicious as fresh ones.

Key Highlights

Variety: BPT-5204 (Samba Mahsuri) – The original, premium fine-grain variety.
Texture Profile: Excellent cooking quality; soft, fluffy, and non-sticky.
Taste: Known for its superior, naturally sweet taste compared to hybrids.
Processing: Aged Paddy used to ensure high volume expansion and grain separation.
Quality: Milled at the ZED-Certified Udaya Bhaskar Rice Mill.
Best For: Premium daily meals, lunchboxes, and special occasions.

Weight	26 kg

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